BizSugar.com › Online Marketing › The Power of Social Persuasion: How Brands Can Let Consumers Do the Marketing - infographic

With the right technology, integrating user-generated social content into existing digital marketing platforms and campaigns can be simple. This includes dynamic display on branded websites, screens during live events, in-store displays, television broadcasts, corporate websites, Jumbotrons, digital billboards or live TV commercials. Any of these tactics present brands with an opportunity to strategically capitalize on the word-of-mouth marketing generated by loyal consumers across all social channels.

Here are 3 actionable tips to help marketers tap into the power of social persuasion by integrating user-generated content into marketing tactics: