BizSugar.com › Online Marketing › The Pros and Cons of Paid Blog Reviews

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs were more than a place to discuss current affairs or share insider tips about a particular industry. Blogging also became a way to earn an income. One way for a blogger to make money is to write a review of a product or a service and post it on their blog for a fee. Is paying for a blog review a good marketing strategy? Let’s take a look at the pro’s and con’s.