The Science of Customer Retention: Increase your Revenue without Closing Another Deal - YouMoz | Small business news; tips; networking

Posted by HubShout1 under Online Marketing
From http://www.seomoz.org 4243 days ago
Made Hot by: steefen on April 7, 2013 2:32 pm

Did you have any idea that you can actually lose a customer TWICE in the same year if your customer service plan is backward? It's pretty certain that you are doing things backward by spending too much time finding new leads and not enough time on customer retention...when in fact your current clients are the ones that are going to bring you the most revenue with the least amount of energy. Apparently, there's scientific data to prove it! This SEOMoz blog post explains it all to you.

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Comments

Written by freelancerenee
4240 days ago

Nurturing your existing customers is extremely important. They are the lifeblood of your business and a reflection of the service you provide. All too often in the marketing industry, we focus on nurturing those new leads and the existing customers get lost in the shuffle.

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Written by HeatherStone
4242 days ago

Hi Chad,

The slightest amount of account management, even if it's just a regular contact person your customer can talk to for answers, will put you miles ahead. Fortunately, it's something even the smallest companies can do from the very beginning to establish a great connection with customers. Thanks to HubShout1 for sharing this post with the BizSugar community.

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Written by tnic17
4243 days ago

Wow! I saved this one. Great article and it makes soo much sense. If people follow these tips and ideologies they are bound to have a successful business.

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Written by jessemSEO
4243 days ago

Terrific piece. Getting customers is one thing, but keeping them is another entirely. Without customer retention, a business is doomed to failure. Businesses need long term customers to succeed, especially in the world of SEO.

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