BizSugar.com › Online Marketing › The SEO Hierarchy of Needs

College consumer behavior classes love to use Maslow’s hierarchy of needs as a basis for understanding consumers’ motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing consumers to act, increasing their own bottom line. The same philosophy can also be applied to SEO; we just need to rename the four needs to correspond to the four major components of any SEO campaign.