In today's digital age, you don't have to be a publisher to find value in quality content. More companies and advertisers are attempting to reach readers on a deeper level rather than making ads that run alongside other people's content.
And since consumers spend at least 50 percent of their time online engaging with custom content, that is more important now than ever.
This infographic from LinkSmart takes a closer look at the current state of content marketing in 2014.





Comments


Written by tiroberts
3798 days ago

Content marketing in 2014 has def changed. You need to be a lot more innovative and creative in your approach. What would you say is the most important thing a new content marketer needs to focus on when just getting started?



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