BizSugar.com › Online Marketing › The Two Kinds of B2B Keywords

Nick Stamoulis ( http://www.brickmarketing.com ) explains the two types of keywords a B2B website should target. While it’s important to incorporate keywords that your target audience is searching for, it’s equally as important to target niche industry keywords that are highly specific. Even if a lot of people aren’t searching for them, these industry keywords will establish your brand as a leader.