BizSugar.com › Online Marketing › Things to Consider When Your Website Traffic Dips

If your traffic dips down this month, don’t assume the world is crashing in around you. Unless your traffic vanished overnight and happened to coincide with a Google update like Penguin or Panda it doesn’t mean all hope is loss. I’m constantly reminding my SEO clients that you can’t make SEO decisions based on one month of data—you have to look for a trend. However, if you notice a dip in traffic from one month to the next and want to uncover why (even if it’s just to appease management and keep them from panicking), here are four things to consider: