BizSugar.com › Online Marketing › This Information Will Change Your Marketing Forever

Whitney Ryan and the folks at AimSights took the opportunity on the recent 25th birthday of the World Wide Web to look at the data. And here's what they found about how the two biggest groups you'll want to market to are changing. The baby boomers and the Millennials both moving to mobile...and moving quick. Ryan says there's a 433 percent jump for boomers in the use of mobile apps on tablets or phones from 2012 to 2013. During that same period, Millennials saw a 267 percent increase. Both groups also continue to show growth in their use of social media. While the general trends may not surprise you, the stats certainly will. So where will you be spending your marketing efforts?