Simon shares three of the biggest small business website mistakes he has seen, and explains how to fix them.
Three Reasons Your Website Sucks
Posted by jggregory under Online MarketingFrom http://smallbusinessbonfire.com 4820 days ago
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4820 days ago
I was buying from an online music store a year ago - they asked for info about me - including how I wanted to be contacted, and they left a space for additional notes from me - special circumstances. I filled it all out (I have special shipping & contact preferences, or I wouldn't have filled it in).
Guess what - they ignored all of it. They used the wrong shipper - one with no tracking or signature required on delivery (I've had packages stolen - which I spelled out very clearly), then tried calling me when I emailed there was a problem. I clearly told them my phone bell was always off - to email me customer service info (but not with deals, etc.).
On paper, they looked like customer service genius', but in execution, they sucked eggs. (We finally ironed it out via a series of emails.)
Duncan