BizSugar.com › Online Marketing › Three Steps to Better Google AdWords Management - The Web Showroom

Google AdWords has always been notorious for “being easy to setup but hard to get right”. If you put yourself into Google’s shoes, then this makes a lot of sense.
- The cost per click (CPC) is determined mostly by an auctioning system. The more bidders you have the higher the chance that you’ll drive the CPC up. Further motivation for Google to get as many people on board as possible.