BizSugar.com › Online Marketing › Three Ways Hospitality Brands Can Put a Face to Their Name

One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the name they know makes it more personal and something they can more easily relate or react to (think Steve Jobs and Apple or Marissa Mayer and Yahoo). Of course, a brand consists of more than a well-known CEO, so it’s just as important to highlight the other employees that help a brand run smoothly. Three luxury hospitality brands in particular — Mandarin Oriental, Four Seasons and Ritz-Carlton — are excelling at this task with some simple content marketing.