BizSugar.com › Online Marketing › Title Tag Writing Best Practices for SEO

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword element) the search engines index the title and second, it’s the clickable link that appears on a SERP (search engine results page). When writing title tags for SEO, here are a few guidelines to follow: