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Here are the top 10 commandments for success in affiliate marketing from Gregory Go of About.com online business. Affiliate marketing can be a lucrative online business for some, claims Go, so long as some critically important rules are adhered too. Among the most important ideas stressed by Go is that affiliate marketing is not a means of making fast money and requires patience and attention to the quality and, perhaps more important, the longevity of the content you create for your site.