BizSugar.com › Online Marketing › Top 5 Qualities Moms Want in Mobile & Tablet Apps

Moms are more likely than the general population to own a both a smartphone and a tablet. In 2012, 61% of moms owned smartphones compared to 44% of total consumers, and 22% of moms owned a tablet compared to 16% of other Americans. Moms love to use those devices to download apps that save them time and money.