BizSugar.com › Online Marketing › Tracking Website Metrics on Google Analytics: Visits, Page Views, Time, Bounce Rate, Pages

Are you using Google Analytics to measure your website performance? This three-post series explains important stats you should be looking at, and what they tell you.

In this post, I cover basic traffic metrics such as visits (and how it's different from page views and unique visitors), and engagement metrics such as time on site and bounce rate. I also look at website content.