BizSugar.com › Online Marketing › Trick or Treating – PPC Style

Why should your business be outwardly festive during the holidays? Personality.

Users appreciate businesses that show a bit of flair, especially around the holidays. Whether it’s Halloween, Christmas or April Fools, festive stunts and funny pages remind visitors that your site is run by a group of fun professionals.

Why involve PPC?

Most website holiday stunts are promoted via social media and SEO, so ROI isn’t as much as a concern as it might be for PPC. However, it is possible to gain more exposure through PPC. It won’t cost you an arm and a leg either.

To run a cheap and effective PPC campaign, review our Halloween Costume campaign check lists.