BizSugar.com › Online Marketing › Types of Affiliates & Keys to Running Profitable Affiliate Programs

If you are about to launch an affiliate marketing program you will be bombarded with hundreds or even thousands of applications and can feel overwhelmed, like I was. You may have the urge to auto-approve everyone, because after all it is easier and the more affiliates you have the better — right? Wrong! Being selective with whom you work and understanding the value of your partners is crucial to running a healthy and profitable business. When managing an affiliate program those same rules apply because affiliates are your business partners. Affiliates act as a liaison representing your company and goods to prospective buyers, and as such should be carefully evaluated...