By Diarmuid O'Connell
‘Write an essay on the inside of a ping pong ball’. Where I went to school (many, many years ago), there was a period when that was the punishment for various feats of indiscipline. I suppose it was better than getting a ‘hiding’ (ask an Irish friend to explain the term) but its status as a punishment was down to two things. Firstly there was nothing to write about and secondly it was utterly pointless and would achieve nothing – except maybe develop skills for a career as a copywriter (!). When the issue of content marketing arose with a client recently, this thought crept into my head. Why do some companies force content marketing where it simply doesn’t fit?
Types of Content Marketing And When It Works And When it Doesn't
Posted by Sian Phillips under Online MarketingFrom http://tweakyourbiz.com 4241 days ago
Made Hot by: logistico on April 19, 2013 1:15 pm
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