BizSugar.com › Online Marketing › Use Analytics Data to Improve an SEO Campaign

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your site is performing. It’s like operating a site blindly, hoping that it’s generating visitors but not actually knowing what’s working and what’s not.