BizSugar.com › Online Marketing › Use B2B SEO to Increase Non-Branded Traffic

In order to maintain success over the long term, it’s important for a website to perform well for both branded and non-branded search terms. Branded search is important because it’s an indication that other marketing initiatives, both online and offline, are working well. Branded search comes from current customers or clients that already use your products or services or potential clients that initially heard about your product or service from a trade show appearance, an industry association ad, a business card, or via online content like an article, white paper, press release, guide, or E-book, etc. While it’s important to maintain a branded search presence, a goal of a B2B SEO campaign for an existing site that already generates visitors is to improve non-branded search efforts.