BizSugar.com › Online Marketing › Using Google Analytics for Keyword Research

The first stage in onsite optimization for any website is to conduct keyword research. But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it’s important to use your site’s analytics to uncover what keywords searchers are already using to find your website. Failing to know how traffic is searching for your site might mean you accidentally remove a keyword that was performing well. Here is a quick walk-through of how you use Google Analytics to start your keyword research: