BizSugar.com › Online Marketing › UX isn\'t a Buzzword; It\'s a Culture to Be Integrated Internally Spin Sucks

You can’t create a great user experience without first understanding the user’s needs.

And when it comes to those “needs,” unfortunately, a lot of smart people just make educated guesses.

You can assume you know a user all you want.

But, we know what happens when you assume (you make an ass of u and me).

Seriously though, we have data out the wazoo. Why do we still guess about user experience?