BizSugar.com › Online Marketing › Vary Anchor Text to Avoid Penalties

While it’s important to invest in SEO and properly optimize a website and build legitimate inbound links, the Google Penguin update served as a not so subtle reminder that there is a difference between optimizing your website and web content and “over-optimizing” it. One recommendation that SEOs have long been making is to include keyword anchor text links within content. The search engines crawl links to determine website relevancy, and what better way to tell the search engine spiders what a page is about than to use a keyword as anchor text?