BizSugar.com › Online Marketing › Video for Small Business Is the Hot Marketing Tool – AT&T

Are you using online video as a marketing tool yet? If not, you're rapidly being left behind by your competition. The use of online video for small business is growing by leaps and bounds. According to the Video Marketing Council's Third Annual Online Video Marketing Survey and Business Video Trends Report nearly all (93%) marketers used online video for marketing or sales purposes at least once in 2013. The survey, conducted late last year, found the use of online video grew from 70% of marketers in 2011 and 81% in 2012. In addition to the 93% of marketers already using it, 3% say they are considering doing so.