BizSugar.com › Online Marketing › Viral Success for B2B Marketers

As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing?

Recently MarketingSherpa highlighted some very successful viral campaigns that were able to help B2B marketers attract a new audience, cut through the clutter of various standard marketing efforts, and generate highly qualified leads.