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Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly placed Volkswagen logo with it as it is passed from user to user along with a positive association for the brand.