BizSugar.com › Online Marketing › Visualistan: The Future Of Proximity And Micro Location Marketing [Infographic]

With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing relevant data to marketers to continuously improve the in-store shopping experience. Spending on proximity-based marketing services is expected to reach $2.3 billion globally by 2016.