We Analyzed 1,160 Ecommerce Sellers and Here\'s What We Found - Sellbrite | Small business news; tips; networking

Posted by wmharris101 under Online Marketing
From https://www.sellbrite.com 2545 days ago

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite...

The key ingredient to greater profits isn’t selling on the “right” venue—it’s selling on multiple venues to get the most out of each platform.

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Written by BrianBarr
2545 days ago

Interesting stuff! Was just discussing this the other day with a friend - is it better to launch many products or focus on maximizing the value of a handful. Is it better to expand channels, or focus on optimizing existing channels? Looks like it might depend on a number of circumstances. I'll definitely share this with them.

I'd be curious to learn which channels were storefronts vs 3rd party platforms. I'd imagine most are on eBay and Amazon, but I'm curious what 3rd marketplace makes the most different (storefront, niche marketplace, non-US marketplace, etc).

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