BizSugar.com › Online Marketing › Website Content Mistakes that Affect Conversion

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that will get them to convert, or not. No matter what industry you are in, there are plenty of competitors vying for the same attention that you want to achieve. If you don’t provide website visitors with a good experience from the start, they will be on to the next site. When developing website content, don’t make these common mistakes: