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Social bookmarking can help you to promote your website in several ways, it may do this through rss feeds, sharing, recent posts, visitors to your own website and the search engines.
An rss feed is a list of headlines with web links pointing to the locations of the content of the headlines. The web links you saved on social bookmarking sites are usually described with a tag. Social bookmarking sites may assign an rss feed to each tag on their websites, members of the social bookmarking sites may then subscribe to these tags through rss feeds to receive notifications when a new web link is saved using them.