Matt Cutts explains in an 8 min video what Google considers as paid link and whether a link is paid or not. A must watch for every Blogger and Internet Marketer
What’s a paid link and How Google decides whether a link is paid or not
Posted by zubinkutar under Online MarketingFrom http://www.webtrafficroi.com 3910 days ago
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3910 days ago
I think the time worn phrase "avoiding the appearance of inpropriety" comes into play here. And remember, there are other factors to consider besides Google penalizing your website. They include things like legal guidelines enforced by government agencies (including the Federal Trade Commission in the U.S.) and most importantly perhaps, the trust of your readers. Are you betraying that trust by creating referrals for reasons other than merit or than your honest opinion about the quality of a link, website or service? Thinking about some of these questions is probably a better idea than waiting for a set of absolute guidelines from Google.
3907 days ago