BizSugar.com › Online Marketing › What are the best ways to use fun content for Mid-Funnel and Bottom-of-Funnel nurturing?

Champions of inbound theory seem to believe that fun content is for the top of the funnel only. The implications are that fun correlates with audience members' lack of familiarity with the solutions they need and that as a prospect nears readiness to purchase, the fun stuff starts to be a distraction.

But is this necessarily the case? Can't fun content in fun formats be helpful to "serious" prospects too?