BizSugar.com › Online Marketing › What are the right keywords for Google Adwords?

Choosing keywords for an Adwords (Pay-Per-Click) campaign is a little different from choosing keywords for a natural search engine optimization (SEO) campaign. With Adwords, you can instantly display your ad for any keyword you choose – if you are willing to pay the right amount. You can also target as many keywords as you wish at the same time. However, it’s important to know that some keywords will be more effective than others. We’ll focus on choosing target keywords according to the following considerations: