BizSugar.com › Online Marketing › What Does A Declining CTR Mean For Your SEO?

CTR, or click-through-rate, is one of the most studied and reported numbers in the SEO industry. The CTR refers to what percentages of clicks are garnered by a specific ranking position in the SERP. Obviously, the higher the click-through-rate the more valuable that position is. Most studies indicate that the first position gets the lion’s share of clicks, including this recent study released by SlingshotSEO. However, what makes SlingShotSEO’s findings interesting is not the percentage of clicks the first, second and third spots get, but how those percentages have dramatically dropped over the last 5 years.