BizSugar.com › Online Marketing › What Does a Mobile Audience Mean for Small Business

Ever since the release of the iPhone seven years ago, we have entered what experts are calling the ‘post-PC’ age. In 2013, PC shipments had declined by 8%, whilst tablet shipments had increased by over 54%. the future is looking increasingly mobile, with consumers now accessing the internet from smartphones and tablets, and it looks like myriad devices, from cars to fridges will begin providing users with a means of using the internet in new and interesting ways. But what does this mean for companies looking to target consumers?