BizSugar.com › Online Marketing › What Does Article 11 or \"The Link Tax\" Mean for SEO in the EU

What does the European Union’s Article 11, colloquially referred to as “The Link Tax,” mean for search engine optimization (SEO)? A lot of industry analysis up to this point has been focused on the Article’s impact on news aggregators, and it is true that the goal behind the legislation is to get Google, Facebook, and others to share their ad revenue with online publishers. But while it certainly will have a significant impact on — and may even kill — Google News in the European Union, Article 11 may also have some serious repercussions for SEO.