What Is a Content Strategy & What Does It Have To Do With Social Media? – Simplicity Simplicity | Small business news; tips; networking

Posted by sarahsantacroce under Online Marketing
From http://simplicitysmallbiz.com 3873 days ago
Made Hot by: OpenSourceMedia on April 17, 2014 1:00 am

Content is king. Have you heard this before? You know why we say that? Because nowadays people don’t use the yellow pages any more, they use Google or Youtube. And if your company has no content available on these sites, they won’t find you and will therefore go to the competition.

Read this post to find out what a content strategy has to do with Social Media

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Comments

Written by tiroberts
3872 days ago

It's very important to have an effective content strategy. You need one that's going to be sustainable and get your through the long haul.

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Written by HeatherStone
3873 days ago

Hi Sarah,

An important part of this -- and the reason it can't simply be something written down on a piece of paper -- is that a content strategy is something that evolves over time. There are course correction necessary as your customers and the market change. And, of course, your resources, including your time, are another consideration.

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Written by sarahsantacroce
3873 days ago

definitely, Heather. Just like your business evolves, so does your content strategy ;-)

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