BizSugar.com › Online Marketing › What Is Content Marketing And How Will My Business Profit? - markITwrite

Content marketing.

It can almost seem like a meaningless buzzword for business owners who know little about it. I know this to be true, in fact. I’ve lost count of the amount of people who have asked me what I do for a living, and when I explain to them that I’m a blogger and my work consists of providing quality written content for online businesses, I’m more than often met with a rather puzzled stare, followed by the question – “So how do you make money from that?”

There seems to be no particular demographic that those who have expressed uncertainty towards my job and the whole concept of content marketing belong to. Many business owners have scratched their heads as I try and explain the value of what I do, as have Millennials (whom we are told are intrinsically au fait with the Internet Age), and even a few keen young startups.