Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before customers even move an inch to try and sample the product.
What is content marketing? And what is it definitely not?
Posted by uttoransen under Online MarketingFrom http://shobhaponnappa.com 3484 days ago
Made Hot by: problogger78 on May 17, 2015 2:43 pm
Who Voted for this Story
Subscribe
Comments
3478 days ago
Thanks for your reply. I have to "chew" Shobha's reply it a bit! ;) I will check out her link.
All the Best,
Martin
3479 days ago
3478 days ago
thank you for the comments,
I see that Shobha has already replied your question on her blog,
thanks and regards,
Uttoran Sen,