What is content marketing? And what is it definitely not?

Posted by uttoransen under Online Marketing
From http://shobhaponnappa.com 3467 days ago
Made Hot by: problogger78 on May 17, 2015 2:43 pm

Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before customers even move an inch to try and sample the product.

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Comments

Written by lyceum
3461 days ago

Uttoran Sen:

Thanks for your reply. I have to "chew" Shobha's reply it a bit! ;) I will check out her link.

All the Best,

Martin

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Written by lyceum
3463 days ago

Could you point us to some small business owners that are doing content marketing in the right word? I am often using an alternative word for social media in Swedish: "konversationsmarknadsföring" (conversational marketing). I like the idea of thinking like a journalist (in an objective and rational way) and become a real content creator for the long run...

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Written by uttoransen
3461 days ago

Hey lyceum,

thank you for the comments,

I see that Shobha has already replied your question on her blog,

thanks and regards,

Uttoran Sen,

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