BizSugar.com › Online Marketing › What is Page Authority and How Do I Get It?

Page Authority is a convoluted mix of web indexes and in-bound link counts. But, It boils down to one simple factor: value. “Authority” and “Popularity” are interchangeable words. Popularity is weaved with Page Authority because people remain on and like pages with content that is useful to them. Retaining users for more than the traditional 4.5 seconds is key because bounce rate is a factor.