What is the Difference Between Thought Leadership and Content Marketing? - B2B Marketing | Small business news; tips; networking

Posted by resonancesocial under Online Marketing
From http://blog.marketo.com 4302 days ago
Made Hot by: justretweet on February 14, 2013 11:14 am

When Marketo’s Jon Miller began to ponder the difference between thought leadership and content marketing, he turned to the Twitterverse for possible answers.

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Comments

Written by thelostagency
4300 days ago

We had this discussion briefly at work, but I think it's something that needs to be discussed further to ensure we are not underselling the idea. I feel that much of the content marketing that takes the most effort and most time to create is the type of thought leadership we should aim for in every piece!

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Written by lyceum
4301 days ago

This post is pretty thought provoking. My goal is to become a thought leader on social media and business philosophy, as I am educated in organizational leadership and a long-time student of philosophy. I have been creating online content for 10+ years and been studying and practicing a specific philosophy since 1985. You will get a hint of the nature of the philosophy by learning the background of my Twitter name, Lyceum...

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