What is the Difference Between Thought Leadership and Content Marketing? - B2B Marketing | Small business news; tips; networking

Posted by resonancesocial under Online Marketing
From http://blog.marketo.com 4286 days ago
Made Hot by: justretweet on February 14, 2013 11:14 am

When Marketo’s Jon Miller began to ponder the difference between thought leadership and content marketing, he turned to the Twitterverse for possible answers.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by thelostagency
4284 days ago

We had this discussion briefly at work, but I think it's something that needs to be discussed further to ensure we are not underselling the idea. I feel that much of the content marketing that takes the most effort and most time to create is the type of thought leadership we should aim for in every piece!

- 0 +

Written by lyceum
4286 days ago

This post is pretty thought provoking. My goal is to become a thought leader on social media and business philosophy, as I am educated in organizational leadership and a long-time student of philosophy. I have been creating online content for 10+ years and been studying and practicing a specific philosophy since 1985. You will get a hint of the nature of the philosophy by learning the background of my Twitter name, Lyceum...

- 0 +