BizSugar.com › Online Marketing › What Makes a Good Website – Part Four – SEO

So far in this series we’ve discussed website design, navigation and usability. These are all very important. But what if no one finds your site???

Your website needs visitors in order to be successful. And those people need to be the right type of visitors if you hope to achieve your conversion goals (sales, new members, attendees, etc). To reach your target audience, your site needs to be optimized for search so they can find it. This is called search engine optimization or SEO.

Whether users are on a desktop searching in Google or walking around the park talking to Siri like a crazy person, they are using search to find answers to their questions…