BizSugar.com › Online Marketing › What Makes a Good Website – Part Three – Usability

We’ve discussed design and navigation so far in our series What Makes a Good Website. We know that design still plays a major role in the effectiveness of a website and we know that a website needs navigation.

With these two elements in play you would assume that the site is user friendly. All is well, right? Well, maybe. Usability is more than design and links. Usability includes specifics from the buyer personas like platform, browser, device and more. In other words, how are they accessing your information and how well does your site work in that moment?