BizSugar.com › Online Marketing › What Makes a Good Website – Part Two – Navigation

In the last post in this series, “What Makes a Good Website”, we talked about the importance of design. I want to revisit this sentence…

Navigating a website is a process that is rarely linear in nature.

This is so important to understand. No single user will navigate through your website the same way. Users do not enter your website on the same page every time and they don’t exit from the same page every time.

When talking about site navigation, we are referring to how the user clicks to find information.