What Online Marketing Channels Do Consumers Trust The Most?

Posted by GaryShouldis under Online Marketing
From http://www.thesmallbusinessplaybook.com 4252 days ago
Made Hot by: Entrepreneurosaurus on April 8, 2013 12:47 am

orrester Research recently put out a survey of nearly 58,000 residents in the U.S and Canada in which they asked participants to rate how they trust several online marketing channels. The most trusted form of online marketing, recommendations from friends and family, which garnered a 70% trust factor.

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Comments

Written by HeatherStone
4249 days ago

Gary,

I'm surprised how low e-mail marketing came in given the claims made by proponents. Also, interesting here are social media and texting. But my question is whether all social media and texting are created equally. I'm guessing a Facebook post or text from a friend will carry more weight than a message from a brand, no matter how inventive.

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Written by GaryShouldis
4249 days ago

I think the results from this survey are from the perspective of brands/big companies using these platforms. As you already know, most of them do a terrible job at using social media/email marketing....they are still stuck in the "push my message" mindset, which just doesn't work with these channels. Just like how blogging is a great platform, most brands and big companies can't help but to turn them into Advertorials, thus making them useless.

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Written by clickfire
4249 days ago

Nice to see reviews towards the top of the list.

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Written by GaryShouldis
4249 days ago

Consumers are looking for trust signals as a way to navigate through all of the junk, I mean advertising out there. I was surprised at how little trust brands garner from their social media efforts.

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