BizSugar.com › Online Marketing › What Part of Online Sales Can Affiliates Generate?

For a small business in a moderately crowded niche, 40-45% is a realistic growth to expect. If, on the other hand, you are a Fortune 500 business with a solid online presence and a good flow of Internet sales prior to starting the affiliate program, a 10-15% growth is a great result to achieve through the affiliate channel.