BizSugar.com › Online Marketing › What shoppers want: 13 essentials for building a profitable eCommerce business in 2016

In an article for Harvard’s The Language of Business blog, business strategist Dave Power insists, “Customer needs should drive innovation.” This is especially true for eCommerce brands. With a firm understanding of what consumers demand and what is missing from the shopping experience now, companies are armed with information that can help them find solutions to foster more customer loyalty and generate sales. To grow in 2016, eCommerce businesses will have to reevaluate how they do business to ensure they properly cater to customers’ needs.