BizSugar.com › Online Marketing › What to Do if You Have Bad Inbound Links

Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s important that inbound links grow naturally as well. Unfortunately we have very little control over who links to our website or how they link to it and not all links are created equal. At one point, webmasters were mostly concerned with the quantity of links to their site, but now (especially after the Penguin algorithm update) the focus is on quality.