BizSugar.com › Online Marketing › What You Need to Know About Web Analytics Software

We’ve said it before, and we’ll say it again: What you don’t track, you can’t measure. What you can’t measure, you can’t improve.

This is where web analytics software makes its impact. If you want to make the most of your online marketing dollars, it’s prudent to have one in your arsenal, as not having one is like aiming for the bull’s-eye without knowing where the bull’s-eye is.