BizSugar.com › Online Marketing › When are you ready to start web marketing? When you can brief well

Many companies see online marketing as something they simply switch on, just like their laptop.
I regularly speak with business people who tell me that “online marketing didn’t work for them”, or “that our SEO/Adwords guy didn’t achieve any sales for us.” I always have sympathy for professionals in this scenario as they have spent money without any real return, but I also usually have sympathy for the web marketeer too. A failed web marketing project, like any relationship, usually has aspects to it that both sides could have done better. On the client side, the area that most often could be improved comes in how they brief their web marketing team on what they want from their online marketing.